Best Direct Hotels in London for Unforgettable Stays

We checked thousands of reviews on and to find the best hotels for your stay
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author

Edgar Loper

Updated: 14 January 2024 · 7 min

London is a city that never fails to captivate its visitors. Whether you are a first-time traveler or a regular visitor, finding the perfect accommodation is crucial to make the most of your London experience. That's where direct hotels in London come into the picture. With a range of options available, direct hotels offer a convenient and hassle-free way to book your stay directly with the hotel, ensuring a seamless experience from the moment you arrive.

One of the key advantages of staying in direct hotels in London is the personalized service and attention to detail that they offer. From luxurious five-star establishments to charming boutique hotels, there is a direct hotel in London to suit every preference and budget. By booking directly, you can take advantage of exclusive offers, discounts, and loyalty programs, ensuring that you get the best value for your money. Additionally, many direct hotels in London provide complimentary extras such as breakfast, Wi-Fi, or even access to health and fitness facilities, enhancing your overall stay.

Another benefit of choosing direct hotels in London is the peace of mind that comes with direct communication with the hotel staff. Whether you have a specific request, need assistance with itinerary planning, or have any concerns during your stay, you can rest assured that the hotel staff will be readily available to address your needs. Furthermore, with their extensive knowledge of the local area, they can offer valuable recommendations on nearby attractions, restaurants, and hidden gems, guaranteeing an unforgettable experience of the city.

In summary, direct hotels in London provide a convenient and personalized accommodation option for both leisure and business travelers. By booking directly, you not only enjoy exclusive benefits and extras but also have direct access to the hotel staff's expertise and assistance. So, whether you're visiting London for its iconic landmarks, world-class shopping, or vibrant nightlife, choosing a direct hotel will undoubtedly enhance your stay in this remarkable city.
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Our Top 10

(Sorted by rating & number of reviews)

1. Park Plaza Westminster Bridge London Hotel
2. Leonardo Royal Hotel London City
3. The Dorchester - Dorchester Collection
4. Artist Residence London
5. The Savoy Hotel
6. Mk Hotel London
7. The Athenaeum Hotel & Residences
8. Claridge'S Hotel
9. The Portobello Hotel
10. Premier Inn London City - Aldgate

Luxury Direct Hotels in London

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London
Nov 03, 2025 - Nov 04, 2025

Park Plaza Westminster Bridge London Hotel

8.3

Good

(23781 Reviews)

+ 263 photos
Situated on the South Bank of the River Thames, Park Plaza Westminster Bridge London is a family-friendly hotel with stunning views of iconic landmarks. With spacious rooms and a range of family amenities, including a dedicated children's menu and a swimming pool, this direct hotel in London ensures a memorable stay for the whole family. Enjoy easy access to attractions like the London Eye and SEA LIFE London Aquarium.
Address: 200 Westminster Bridge Road
Rating: Good 8.3 (23781 Reviews)
Rooms: 1019
Price: From 231$

Leonardo Royal Hotel London City

8.4

Good

(6249 Reviews)

+ 330 photos
Located near the iconic Tower of London offers contemporary rooms and state-of-the-art conference facilities. As a business direct hotel in London, it provides direct bookers with exclusive perks like complimentary high-speed Wi-Fi and access to its business center. Take advantage of its proximity to the financial district and excellent transport links for seamless business meetings and networking events.
Address: 8-14 Coopers Row
Rating: Good 8.4 (6249 Reviews)
Rooms: 307
Price: From 261$

The Dorchester - Dorchester Collection

9.0

Good

(245 Reviews)

+ 381 photos
An emblem of luxury and grandeur, The Dorchester showcases a blend of classic and contemporary elegance. Situated in the prestigious Mayfair district, this iconic hotel features sumptuous rooms, Michelin-starred dining, and an indulgent spa. As one of the finest direct hotels in London offers special amenities to direct bookers, such as a welcome bottle of Champagne and access to its renowned rooftop bar with panoramic views of the city.
Address: 53 Park Lane
Rating: Good 9.0 (245 Reviews)
Rooms: 253
Price: From 1185$

Boutique Direct Hotels in London

For those seeking a more intimate and unique stay, these boutique direct hotels in London are the perfect choice. With their distinctive charm, personalized service, and stylish interiors, these hotels offer a cozy and authentic experience. By booking directly, you can enjoy direct communication with the hotel staff and take advantage of exclusive perks tailored for a memorable stay.

Artist Residence London

9.1

Good

(85 Reviews)

+ 101 photos
Located in the trendy neighborhood of Pimlico, Artist Residence London is a boutique hotel that pays homage to creativity and artistic expression. The hotel's uniquely designed rooms showcase the work of local artists, adding an eclectic touch to the space. As one of the most creative direct hotels in London, it offers direct bookers a complimentary welcome drink and access to its cozy cocktail bar, serving artisanal concoctions.
Address: 52 Cambridge Street
Rating: Good 9.1 (85 Reviews)
Rooms: 10
Price: From 246$

The Savoy Hotel

9.4

Good

(2567 Reviews)

+ 411 photos
Nestled in the heart of London's vibrant West End, The Savoy is a legendary five-star hotel known for its timeless elegance and storied history. From its stunning Art Deco interiors to its world-class dining options, including three Michelin-starred restaurants, The Savoy epitomizes luxury. As one of the finest direct hotels in London, it offers exclusive benefits to direct bookers, such as complimentary breakfast and access to its luxurious spa and fitness facilities.
Address: Strand
Rating: Good 9.4 (2567 Reviews)
Rooms: 268
Price: From 809$

Mk Hotel London

7.9

Good

(1169 Reviews)

+ 45 photos
Located in the lively heart of Covent Garden, ME London offers sleek and stylish rooms with views of the cityscape. With its contemporary design and rooftop bar overlooking the London skyline, this direct hotel provides a unique perspective of the city. As a direct booker, you can enjoy perks like priority reservations at its popular restaurants and access to its exclusive Radio Rooftop Bar.
Address: 317 Putney Bridge Road
Rating: Good 7.9 (1169 Reviews)
Rooms: 29
Price: From 129$

Budget-Friendly Direct Hotels in London

Exploring London on a budget doesn't mean compromising on comfort and convenience. These budget-friendly direct hotels in London offer great value for money while providing a comfortable stay. With their central locations and essential amenities, they are ideal for travelers looking to explore the city without breaking the bank. By booking directly, you can secure the best rates and take advantage of special promotional offers.

The Athenaeum Hotel & Residences

8.6

Good

(777 Reviews)

+ 339 photos
Located in the family-friendly neighborhood of Mayfair, The Athenaeum Hotel & Residences offers spacious family rooms and suites, providing ample space for everyone to unwind. This direct hotel in London offers exclusive benefits to families, such as complimentary breakfast for children and a welcome backpack filled with goodies. Explore nearby Hyde Park or take a short walk to Buckingham Palace for a memorable family adventure.
Address: 116 Piccadilly
Rating: Good 8.6 (777 Reviews)
Rooms: 162
Price: From 1272$

Claridge'S Hotel

9.5

Good

(580 Reviews)

+ 358 photos
With its iconic façade and glamorous ambiance, Claridge's is a favorite among royalty, celebrities, and discerning travelers. Located in Mayfair, this five-star hotel exudes timeless charm and offers impeccable service. As one of the top direct hotels in London provides exclusive perks, including priority reservations and complimentary transfers. Indulge in its award-winning afternoon tea experience or savor exquisite cuisines at its Michelin-starred restaurant.
Address: 41 - 43 Brook Street
Rating: Good 9.5 (580 Reviews)
Rooms: 9
Price: From 1263$

The Portobello Hotel

8.5

Good

(323 Reviews)

+ 110 photos
Nestled in the lively heart of Notting Hill, The Portobello Hotel captures the eclectic spirit of the neighborhood. Each room in this charming boutique hotel is individually designed, reflecting its vibrant surroundings. As one of the top boutique direct hotels in London, it offers direct bookers complimentary breakfast and a discount on its renowned afternoon tea. Explore the nearby Portobello Road Market or enjoy a stroll through the picturesque streets of Notting Hill.
Address: 22 Stanley Gardens
Rating: Good 8.5 (323 Reviews)
Rooms: 20
Price: From 298$

Family-Friendly Direct Hotels in London

Traveling with the family requires careful consideration, and these family-friendly direct hotels in London cater to the needs of both parents and children. With spacious rooms, kid-friendly amenities, and central locations, these hotels ensure a comfortable and enjoyable stay for the whole family. By booking directly, you can take advantage of family-oriented promotions and secure the best options for your family.

Premier Inn London City - Aldgate

8.8

Good

(302 Reviews)

+ 30 photos
Situated in the vibrant Aldgate area, Premier Inn London City offers comfortable rooms, excellent service, and a convenient location. This budget-friendly direct hotel in London provides direct bookers with exclusive perks, such as complimentary Wi-Fi and flexible booking options. Take advantage of its central location to explore iconic landmarks like the Tower of London and Tower Bridge.
Address: 66 Alie Street London
Rating: Good 8.8 (302 Reviews)
Rooms: 250
Price: From 126$

The Pilgrm Hotel

7.7

Good

(2371 Reviews)

+ 122 photos
Embracing minimalist design and sustainable practices, The Pilgrm is a boutique hotel that blends style with eco-consciousness. Located near Paddington Station, this direct hotel in London offers thoughtfully designed rooms featuring reclaimed materials and vintage touches. As a direct booker, you can enjoy a complimentary hot drink at its café and access to its tranquil library, perfect for unwinding after a day of exploring the city.
Address: 25 London Street
Rating: Good 7.7 (2371 Reviews)
Rooms: 73
Price: From 97$

Shangri-La The Shard, London

9.0

Good

(3215 Reviews)

+ 272 photos
Perched atop the iconic Shard skyscraper, Shangri-La Hotel, At The Shard, London offers panoramic views of the city's skyline. From its luxurious rooms to its infinity pool on the 52nd floor, this direct hotel provides a truly remarkable experience. As a direct booker, you can enjoy benefits such as complimentary breakfast and access to its renowned Gŏng cocktail bar, offering stunning vistas over London.
Address: 31 St Thomas Street
Rating: Good 9.0 (3215 Reviews)
Rooms: 202
Price: From 800$

Business Direct Hotels in London

For business travelers seeking convenience, comfort, and efficient service, these business direct hotels in London are tailored to meet your needs. With their strategic locations, business amenities, and dedicated services, these hotels provide an ideal environment for work and relaxation. By booking directly, you can take advantage of corporate rates, flexible check-in/check-out options, and personalized assistance to ensure a seamless business trip.

Ibis London Blackfriars

7.9

Good

(6176 Reviews)

+ 122 photos
Located just a stone's throw away from the iconic River Thames, ibis London Blackfriars offers modern and affordable accommodation in the lively heart of the city. As a direct hotel in London, it provides exclusive benefits to direct bookers, such as priority check-in and late check-out options. With its convenient location, you can easily explore nearby attractions like the Tate Modern and St Paul's Cathedral.
Address: 49 Blackfriars Road
Rating: Good 7.9 (6176 Reviews)
Rooms: 297
Price: From 206$

The Rembrandt Hotel

8.2

Good

(2452 Reviews)

+ 222 photos
Nestled in the very heart of Kensington, The Rembrandt offers spacious and comfortable family rooms, perfect for a relaxed stay in London. This direct hotel offers exclusive family-oriented benefits, such as complimentary access to nearby museums and attractions and a dedicated children's program. Explore the nearby Natural History Museum or take a leisurely walk in Hyde Park before retreating to the hotel's cozy atmosphere.
Address: 11 Thurloe Place
Rating: Good 8.2 (2452 Reviews)
Rooms: 194
Price: From 138$

Direct Hotels near London Airports

For travelers in transit or those with early morning or late-night flights, these direct hotels near London airports provide convenient and comfortable accommodation options. Offering easy access to the terminals, shuttle services, and various amenities, these hotels ensure a seamless and stress-free experience for airport travelers. By booking directly, you can secure the best rates, enjoy exclusive benefits, and make the most of your layovers.

Direct Hotels with Iconic Views of London

For travelers seeking unparalleled views of London's iconic landmarks, these direct hotels offer rooms with breathtaking vistas. Enjoy the city's skyline from the comfort of your hotel room, savoring an unforgettable experience. By booking directly, you can secure rooms with the best views and enjoy exclusive benefits tailored to enhance your stay.