Best Hotels Direct in London

We carefully review thousands of ratings on and to handpick the perfect hotels for your stay
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Embarking on a journey to London opens the door to a city steeped in history, brimming with culture, and pulsing with the vibrancy of modern life. For the discerning traveler, finding the perfect place to rest and rejuvenate is an essential part of the experience. With Hotels Direct London, the task becomes not just easier, but a part of the adventure itself, as they offer direct access to a curated selection of the city's finest accommodations.

London's allure isn't just in its iconic landmarks and bustling streets; it's also in the hidden gems and the comfort of a well-chosen hotel that feels like a home away from home. By booking with Hotels Direct London, you can obtain insider knowledge and exclusive deals that align with your preferences and budget. From luxurious five-star retreats to cozy boutique hotels, there is an array of options at your fingertips, each promising an unforgettable stay.

In navigating the vast array of lodgings that London has to offer, the advantages of going direct are plentiful. Not only do Hotels Direct London provide keenly negotiated rates, but also the opportunity to engage directly with the hotels allows for a more personalized booking process. Recommendations from direct booking specialists ensure that every traveler's needs are met with precision, from location convenience to bespoke hotel amenities.

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Hotels Direct London: Luxury Edition

1. Ibis London City - Shoreditch

2. The Athenaeum Hotel & Residences

Hotels Direct London: Boutique Charm

3. The Ritz London Hotel

4. Claridge'S Hotel

Hotels Direct London: Family-Friendly Finds

5. Ham Yard Hotel, Firmdale Hotels

6. The Portobello Hotel

Hotels Direct London: Eco-Conscious Escapes

7. Bankside Hotel, Autograph Collection

8. Rubens At The Palace

Hotels Direct London: Eco-Conscious Escapes

9. The Montague On The Gardens Hotel

10. The Savoy Hotel

Hotels Direct London: Luxury Edition

Check Availability

London
Aug 24, 2025 - Aug 25, 2025

Ibis London City - Shoreditch

7.9

Good

(6867 Reviews)

+ 175 photos
For the modern, eco-conscious traveler, Qbic Hotel London City is an innovator, blending sustainable living with a hip, vibrant aesthetic. Bookable via Hotels Direct London offers rooms featuring upcycled furnishings and a sophisticated water-saving system. Visitors enjoy a comfortable and environmentally responsible stay without forgoing the dynamic spirit of London's creative East End.
Address: 5 Commercial Street
Rating: Good 7.9 (6867 Reviews)
Rooms: 348
Price: From 163$

The Athenaeum Hotel & Residences

8.6

Good

(777 Reviews)

+ 339 photos
Offering a family-friendly escape in the prestigious Mayfair district, The Athenaeum Hotel & Residences becomes a home away from home when booked through Hotels Direct London. Not only does it boast spacious family rooms and apartments, but it also provides fun amenities like kid's packs and milk and cookies before bedtime. The hotel's concierge team is an invaluable resource for planning family excursions around London's numerous child-friendly attractions. With family-focused dining options onsite, as well as the availability of babysitting services, The Athenaeum stands as a quintessential choice for families exploring London.
Address: 116 Piccadilly
Rating: Good 8.6 (777 Reviews)
Rooms: 162
Price: From 1272$

Hotels Direct London: Boutique Charm

For the traveler seeking an experience with a personal touch, boutique hotels offer a distinctive blend of style, service, and intimacy. Hotels Direct London is your concierge to the finest boutique establishments that London has to offer, each with a unique narrative that captures the city's eclectic spirit. These selections are renowned for their individualized attention, local charm, and design-driven environments. The boutique hotels curated here are not simply places to stay but destinations in their own right, delivering an authentic reflection of London's diverse personality. Through direct booking, guests can delve deeper into the local scene with custom recommendations and services that big-chain hotels simply cannot match.

The Ritz London Hotel

9.5

Good

(651 Reviews)

+ 270 photos
A name synonymous with timeless elegance, The Ritz London, patronized via Hotels Direct London, remains one of the most prestigious addresses in the city. With its prime location in the heart of Mayfair, the hotel offers a retreat of luxury, standing just moments away from the greenery of Royal Parks and the grandeur of Buckingham Palace. Every room and suite is opulently decorated, capturing an essence of aristocratic flair amidst the city's vibrant pulse. Dedicated staff provide personalized service that has been the benchmark of The Ritz London for over a century. When booking directly, guests are offered the possibility of exclusive packages and experiences, ensuring a stay that is as memorable as it is lavish.
Address: 150 Piccadilly
Rating: Good 9.5 (651 Reviews)
Rooms: 136
Price: From 1039$

Claridge'S Hotel

9.5

Good

(580 Reviews)

+ 358 photos
Embrace the art deco splendor of Claridge's, a jewel in the crown of London's luxury hotels accessible through Hotels Direct London. Famous for its dedication to excellence, each space within Claridge’s speaks of exquisite craftsmanship and historical grandeur. The personalized service begins the moment you book directly, with opportunities for tailor-made experiences that cater to your every need. Whether it's a suite that has played host to royalty or a celebrity chef's signature dish at the Foyer & Reading Room, Claridge's is an epitome of London’s luxury for the discerning guest seeking an immersive high-class sojourn.
Address: 41 - 43 Brook Street
Rating: Good 9.5 (580 Reviews)
Rooms: 9
Price: From 1263$

Hotels Direct London: Family-Friendly Finds

The perfect family getaway requires hotels that are not only comfortable but also welcoming to guests of all ages. With Hotels Direct London, families can discover accommodations that cater to the little ones while still offering relaxation and sophistication for adults. These handpicked hotels understand the nuances of family travel, providing amenities such as adjoining rooms, child-friendly dining, and activities to keep the younger ones engaged. Book directly for special family packages that make the stay enjoyable and hassle-free for everyone involved. In this curated selection, each hotel is celebrated for its dedication to creating memorable, family-oriented experiences in the lively heart of London.

Ham Yard Hotel, Firmdale Hotels

9.2

Good

(30 Reviews)

+ 202 photos
Step directly from the urban whirl of Soho into the Ham Yard Hotel, an enclave of contemporary design and vibrant colors found through Hotels Direct London. Each room feels like an individual gallery, displaying a selection of curated artworks and bespoke furniture. A direct booking at the Ham Yard not only provides sumptuous accommodation but also opportunities to indulge in its famous afternoon tea, state-of-the-art bowling alley, and rooftop terrace with enchanting views of the London skyline. Behind its doors lies a microcosm of the city’s dynamism, with a private cinema and a bustling restaurant scene just beyond the guest rooms.
Address: 1 Ham Yard
Rating: Good 9.2 (30 Reviews)
Rooms: 91
Price: From 666$

The Portobello Hotel

8.5

Good

(323 Reviews)

+ 110 photos
Tucked away in the vibrant district of Notting Hill, The Portobello Hotel, renowned for its bohemian luxury and accessible via Hotels Direct London, has stood as an icon of the boutique hotel scene since the 1970s. Each room is a treasure trove of eclectic decor and character, mirroring the artistic flair of the surrounding area. Guests are treated to thoughtful amenities and bespoke service, creating a truly personalized stay. With Hotels Direct London, travelers can tap into the local knowledge and exclusive offers that turn a simple visit into a cultural adventure, filled with the magic of the neighborhood’s antique markets, cinemas, and unique bistros.
Address: 22 Stanley Gardens
Rating: Good 8.5 (323 Reviews)
Rooms: 20
Price: From 298$

Hotels Direct London: Eco-Conscious Escapes

Traveling in an eco-friendly manner doesn't mean compromising on comfort or conveniences. An increasing number of London hotels are adopting sustainable practices without sacrificing the luxury of a premium stay. Hotels Direct London highlights properties committed to environmental responsibility, from recycled materials in construction to organic dining offerings. These eco-conscious hotels offer a chance to indulge guilt-free, knowing that your stay contributes positively to the environment. Through direct booking, these establishments often share their sustainability initiatives and can provide guests with tips on maintaining a green approach while exploring the city.

Bankside Hotel, Autograph Collection

9.3

Good

(571 Reviews)

+ 42 photos
Set along the Thames' South Bank, the Bankside Hotel is an art-infused sanctuary that champions eco-friendly practices, available through direct booking with Hotels Direct London. With sustainable materials throughout and a partnership with a renewable energy supplier, the hotel exemplifies how luxury and sustainability can beautifully coexist. Offering a cultural hub with their own art yard and a seasonal, local menu, the Bankside Hotel attracts those who seek style with substance on their London journey.
Address: 2 Blackfriars Road
Rating: Good 9.3 (571 Reviews)
Rooms: 161
Price: From 459$

Rubens At The Palace

8.6

Good

(4440 Reviews)

+ 305 photos
Overlooking the Royal Mews of Buckingham Palace, The Rubens at the Palace provides an eco-friendly royal experience available through Hotels Direct London. Their commitment to sustainability is embedded in their operations, including initiatives like zero waste to landfill, use of energy-efficient LED lights, and locally sourced produce in their dining venues. Each guest can relish the luxury that The Rubens offers with the reassurance that they are staying at a hotel that cares deeply for the environment.
Address: 39 Buckingham Palace Road
Rating: Good 8.6 (4440 Reviews)
Rooms: 161
Price: From 306$

The Montague On The Gardens Hotel

9.0

Good

(3039 Reviews)

+ 257 photos
Nestled beside the British Museum, The Montague on the Gardens is an enchanting retreat for families booking with Hotels Direct London. Its welcoming atmosphere and thoughtful touches, like child-sized bathrobes and slippers, make the hotel a favorite for families seeking a refined yet relaxed London stay. With direct booking, families can access customized experiences, making The Montague an excellent base for cultural discovery.
Address: 15 Montague Street
Rating: Good 9.0 (3039 Reviews)
Rooms: 100
Price: From 241$

The Savoy Hotel

9.4

Good

(2567 Reviews)

+ 411 photos
Known for its rich history and celebrated guests, The Savoy invites patrons via Hotels Direct London to experience its legendary hospitality. Perfectly placed on the banks of the River Thames, its rooms offer unrivaled views and an Art Nouveau or Edwardian aesthetic. Booking directly with The Savoy through Hotels Direct London can secure exclusive access to behind-the-scenes tours or a private dining experience at the world-renowned Savoy Grill. The attentive staff ensures that each guest's stay is as effortless as it is sumptuous, with every detail crafted to perfection.
Address: Strand
Rating: Good 9.4 (2567 Reviews)
Rooms: 268
Price: From 809$

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