Introducing niba, the neoenergy provider that will change the way users interact with energy

author

Edgar Loper

Updated: 26 May 2026 ·

Travelers

Introducing niba, the neoenergy provider that will change the way users interact with energy

niba is the first neoenergy provider in the Spanish market
niba is the first neoenergy provider in the Spanish market photo by viajar.elperiodico.com
Iberdrola launches niba, the first 100% digital neoenergy provider in the Spanish market
Iberdrola launches niba, the first 100% digital neoenergy provider in the Spanish market photo by viajar.elperiodico.com
niba is already operational, with electricity plans and 100% green energy supply
niba is already operational, with electricity plans and 100% green energy supply photo by viajar.elperiodico.com

The energy sector is undergoing a profound transformation, driven by the need to move towards a more sustainable, efficient, and digitized model. The needs and demands of users have become increasingly complex and demanding, spurred by digitalization, awareness of climate change, and the search for more efficient solutions. Consumers today prioritize, more than ever, personalized and transparent energy options.

In this context, a new start-up emerges that will revolutionize how users interact with energy. niba is the first neoenergy provider in the U.S. market, born from the leadership of the Iberdrola Group, solidifying its vision of innovation and digital transformation in the energy sector. This pioneering proposal, based on agility, artificial intelligence, and a customer service focused on hyper-personalization, arises to address the existing needs in the U.S. energy market.

niba integrates data, artificial intelligence, and advanced technology in every process to help users have all the information they need when making decisions, providing them with tools to control their consumption, receive savings recommendations, and customize their energy plans. All of this is managed through an app, without the need for physical offices, and with a dedicated customer service team, staffed by highly qualified professionals in digital and technological skills.

Customers will receive premium support services.

How can the relationship between consumers and their energy be transformed? Customer service at niba is a key pillar of its proposal. This team is composed of professionals with high technological and digital skills who manage each case from their platform, offering personalized and direct attention, aligned with the values of Iberdrola; thus ensuring an interactive digital experience focused on usability for the user, aimed at optimizing consumption and simplifying energy management.

Another value proposition of niba is its 'freemium' model, a package of functionalities that it offers exclusively and at no cost to users who have registered in the app, allowing them to see its value before becoming customers of the company. The application is already available for download on iOS and Android.

niba is the neoenergy provider that arrives to change the rules of the game in the sector. Iberdrola's new start-up is already operational, offering 100% green electricity plans and supply, with a model based on agility, technology, and personalized service. It will soon incorporate other value-added products and services into its commercial proposal to establish itself as an operational neoenergy provider that is 100% digital, sustainable, and scalable.

Discover the advantages of niba and transform your relationship with energy!