RiuLand Revamps Fun at RIU Hotels
RIU Hotels & Resorts is launching RiuLand this summer, a new concept for children's entertainment created by the hotel's animation department.
RiuLand offers activities tailored for kids aged 4 to 12, focusing on fun while also educating them about values such as cultural diversity and environmental care.
RiuLand will be implemented starting in May at all ClubHotel properties in Spain and Portugal, with the goal of enhancing and modernizing RIU's children's animation program. It is based on age-group scheduled activities (Club 4-7 and Club 8-12), prioritizing outdoor, physical, and group activities over more static crafts and board games.
Discovering the world through play
RIU features a program of 12 themed days. Aqualand, based on pool games, and Piratesland, a day of pirate challenges and treasure hunting, are examples.
On two of the themed days, fun is combined with education in values. Riu World is an original proposal where the Games of the World bring children closer to the culture of different countries like the Dominican Republic or Papua New Guinea through their children's games. Additionally, EcoLand encourages children to learn about the hotel's surrounding ecosystem through various activities aimed at reinforcing the importance of caring for the environment.
ClubHotel is RIU's most family-friendly hotel range. The hotels offer a wide range of sports and activities, making them the ideal brand for couples with children, young people, the young-at-heart, and sports enthusiasts. Furthermore, all ClubHotels offer all-inclusive services, allowing guests the freedom to choose the restaurant, bar, and schedule that best suits them at any given time.
In this initial phase of the project's implementation, the hotels that will feature RiuLand include: ClubHotel Riu Oliva Beach Resort (Fuerteventura), ClubHotel Riu Paraiso Lanzarote Resort (Lanzarote), ClubHotel Riu Waikiki, ClubHotel Riu Gran Canaria, and ClubHotel Riu Vistamar (all three in Gran Canaria), ClubHotel Riu Chiclana (Cádiz), ClubHotel Riu Tropicana (Mallorca), and Hotel Riu La Mola (Formentera). The new ClubHotel Riu Guarana, opening in Portugal's Algarve in June this year, will also feature RiuLand. It will later be implemented in the ClubHotels that RIU has in other destinations in Africa and America.